What is Retail Media?
Retail Media refers to media within the retail environment.
Retail Media refers to media within the retail environment. Initially limited to in-store media, it now includes online media, due to the surge of New Retail channels, namely e-commerce platforms. Retail Media represents a highly-targeted opportunity to engage with customers before they make their purchase decisions.
If online Retail Media started in China and in the US, on Alibaba and Amazon, it has really accelerated over the last 2-3 years with historical retail leaders streamlining their offerings and more players joining such as: Walmart, JD, Criteo and more.