What is Retail Media?

Retail Media refers to media within the retail environment.

Retail Media refers to media within the retail environment. Initially limited to in-store media, it now includes online media, due to the surge of New Retail channels, namely e-commerce platforms. Retail Media represents a highly-targeted opportunity to engage with customers before they make their purchase decisions.

If online Retail Media started in China and in the US, on Alibaba and Amazon, it has really accelerated over the last 2-3 years with historical retail leaders streamlining their offerings and more players joining such as: Walmart, JD, Criteo and more.

Today, in the US and China, more than
half of product searches start on Amazon
and Alibaba. These users represent
an amazing opportunity for brands,
as they are in the market for selecting
brands and buying products. Retail Media
is therefore instrumental in making brands
surface out of these platforms, especially
when customers are searching for them.

The opportunity is there, now is the time to seize it.

The opportunity is there, now is the time to seize it.

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