How Compressport leveraged m19 Technology and Sellingz Expertise to multiply Amazon Sales —All while respecting brick-and-mortar distribution

‍Compressport, a global leader in high-performance compression sportswear and proud sponsor of Ironman and UTMB events, has been steadily increasing its presence on Amazon over the past few years. Renowned for its cutting-edge technology and trusted by elite professional athletes, the brand managed to significantly multiply its Amazon sales between 2021 and 2024, with a dedicated channel management strategy to address Amazon channel distribution.

Two major factors fueled this growth:

1. The decision to maintain synergy between Amazon and traditional brick-and-mortar retail.
2. A strategic collaboration with Sellingz and the m19 advertising automation platform.

Below, we explore how Compressport kept its product line consistent, honored its offline distribution strategy, and still achieved remarkable expansion on Amazon.

1. A Renowned Brand Staying True to Its Roots

For years, Compressport has built a strong reputation among endurance athletes by sponsoring prestigious events like Ironman and UTMB, and providing products worn by top-level pros. Rather than diverge from its well-established presence in brick-and-mortar stores, Compressport chose to align its Amazon strategy with the same high standards for distribution, pricing, and brand consistency.

“We wanted to amplify our Amazon presence without disrupting our retail partners or diluting the brand’s premium image,” explains the Compressport team.

2. The Challenge: Grow on Amazon Without Overhauling the Catalog

While Compressport’s brand credibility was already high, the company faced two main challenges:

• Maintaining strong relationships with brick-and-mortar retailers and ensuring uniform pricing and inventory strategies across channels.
• Achieving substantial growth on Amazon with a dedicated channel management strategy to address Amazon channel distribution.
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3. Sellingz’s Vendor Central Expertise:
A 4-Year Partnership

Compressport has partnered with Sellingz for four years to manage its Amazon Vendor Central operations. During this period, they have helped refine everything from product listings and SEO to inventory planning and advertising structures—always with an eye to upholding the brand’s broader distribution strategy.

Key Contributions by Sellingz

• Vendor Central Management: Streamlining purchase orders, optimizing vendor terms, and ensuring a consistent stock flow across Amazon’s European markets.
• Strategic Catalog Positioning: Aligning pricing, inventory, and product detail pages with Compressport’s offline retail strategy.
• Data-Driven Insights: Continuously analyzing market trends and performance metrics to refine keyword targets and ad spend allocations.
• Supporting the logistic and finance team to overcome challenges in understanding, managing and improve processes to help team being more autonomous and skilled on each topic related.

4. m19: The Automated Advertising Engine

To truly scale Compressport’s Amazon presence, Sellingz used the m19 platform—an advanced AI-driven platform that optimizes Amazon Ads. With m19, Compressport’s campaigns adapt in real time, ensuring high visibility at the most competitive cost.

Why m19 Makes a Difference

• Smart Bidding & Targeting: Automated adjustments based on real-time shopper behavior, lowering CPC while reaching the right audience.
• Automated Keyword Harvesting: Uncovering high-impact keywords for both Sponsored Products and Sponsored Brands ads.
• Performance-Driven Budget Allocation: Focusing spend on top-performing campaigns and controlling ACOS to maintain profitable growth.
• Transparent Reporting: Offering deep insights into campaign efficiency and ROI for ongoing strategic alignment.‍

5. Measurable Growth, Same Catalog

Since 2021, Compressport has seen multiple folds of growth in its Amazon sales—accomplished with the same core product lineup. By carefully managing Vendor Central logistics, brand positioning, and advertising tactics, Compressport has:

• Expanded Visibility: m19’s automated campaigns ensured the brand’s products appear prominently for key sports-related search terms.
• Improved Profitability: Even as sales volume skyrocketed, CPC decreased, and ACOS remained at a profitable level.
• Better Time Allocation – Sellingz’s team was able to shift focus from manual bid adjustments to strategic planning.
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• x4.6 Sales Growth (French market) – Compressport’s Amazon sales multiplied within two years without expanding its product catalog.

• +89% Conversion rate (French market) – Optimized ads and product pages resulted in higher shopper engagement and conversions.

6. Aligning with Brick-and-Mortar Drives Long-Term Success

A crucial element in Compressport’s success story has been the deliberate choice to align its Amazon presence with brick-and-mortar distribution. By respecting partner pricing agreements, ensuring channel consistency, and offering the same high-quality catalog across offline and online retail, Compressport has strengthened its overall brand positioning—not just on Amazon, but across the entire market.

7. Looking Ahead: Sustainable and Balanced Growth

The partnership between Compressport, Sellingz and m19 demonstrates how technology and strategic expertise can unlock new levels of e-commerce success—without compromising on brand values or established distribution networks. Looking forward, the team plans to:

• Refine Data & Analytics: Continue using m19’s AI-based recommendations and Sellingz’s hands-on approach to further optimize campaigns.
• Expand Thoughtfully: Roll out to additional Amazon marketplaces and explore selective catalog expansions that fit Compressport’s overall distribution strategy.
• Maintain Channel Harmony: Keep reinforcing brand consistency across retail partners, ensuring a unified Compressport presence worldwide.

Ready to Accelerate Your Amazon Growth?

Compressport’s story highlights how strategic Vendor Central management, advanced advertising automation, and alignment with offline retail can transform e-commerce performance. If you’re looking for a similar approach to multiply your brand’s impact on Amazon:

• Visit m19 to discover how AI-based automation can optimize your ad campaigns.
• Explore Sellingz to learn how we help brands thrive on Amazon Vendor Central across Europe.
• Take a page from Compressport: The right blend of brand integrity, channel synergy, and data-driven marketing can redefine what’s possible—even with an unchanged product catalog.