What is Amazon Sponsored Brand Video (SBV)
Amazon sponsored brand video is the latest ad format released in 2020. It is only available for sellers and brands with an enrolled brand on Amazon Brand Registry. The format allows advertisers to display an auto-play video next to the promoted product. It takes up a big portion of search results page and auto-play when a user hovers over it. The videos can be displayed on mobile or desktop and are used in most countries where amazon advertising is possible.
Creative best practices
- Keep it short, less than 30 seconds: Amazon's recommendation is between 15 and 30s. The video should have an impactful introduction to keep the client's attention to show him all the key selling points of your product.
- Choose an outstanding introduction image: The first image should have a catchy background different from the white background of all the products displayed on the search result’s page. You should avoid all logos and fluffy intros.
- Optimize for sound off displays: The default mode is muted on Amazon, most customers won’t activate the sound, concentrate on the images more than the sound.
- Focus on the product features and capabilities: The main thing to be displayed is the product and nothing else, every second of the video should have a purpose in terms of convincing the user to buy your products.
- Make it loop-friendly: The video will loop automatically, make the transition between the end and the start smooth.
In addition to those best practices for Amazon Advertising Video, you can find below the details Video Specs and content guidelines from Amazon website:
- 16:9 aspect ratio
- 1280 x 720px, 1920 x 1080px or 3840 x 2160px
- 23.976, 24, 25, 29.97, 29.98, or 30 fps
- 1 Mbps or higher bit rate
- H.264 or H.265 codec
- 6-45 sec long
- 500 MB or smaller
- MP4 or MOV file
- Main or baseline profile
- Progressive scan type
- 1 video stream only
- 44.1 kHz or higher sample rate
- PCM, AAC or MP3 codec
- 96 kbps or higher bit rate
- Stereo or mono format
- Not more than 1 audio stream