Organic Sales: +80%
Sponsored Sales: x2.9
Amazon is becoming a key distributor in the “BabyFood” category. Regular home delivery of baby products is a huge relief to young parents. Faced with increasingly strong competition on Amazon, Blédina needs to develop awareness and to maintain profitability.
In order to seek volume, performance and profitability with a systematic approach, Blédina and iProspect have integrated m19 technology into their plan. m19 is an AI-powered technology which enables teams to control and increase sales on Amazon Sponsored Ads. This AI is deployed through 4 simultaneous actions: keywords generation, conversion rates prediction, competition evaluation and ROI control.
Blédina and iProspect have defined several commercial strategies on Amazon: conquest, attack, brand protection... A group of products and a profitability objective have been associated with each strategy. m19's AI algorithms achieved Blédina's goals in less than 10 days.