Founded in 2017, Un Air d'Antan is a French fragrances and toiletries brand which was inspired by timeless French songs and culture. Starting as family business, un Air d’Antan distributes its items on Amazon in Europe and in North America. It continues to grow while staying true to its roots: France and family.
After testing the Sponsored Products campaigns on Amazon in 2018, Un Air d'Antan decided to boost its sales, leveraging the Sponsored Product solution as one key element of its growth strategy. But controlling the Amazon Sponsored Products campaigns is a challenge for a small team. It quickly gets overwhelming, if you really want to gain control of your advertising strategies on all your products and marketplaces.
This is how Un Air d'Antan decided to work with m19. Un Air d’Antan was looking for a technology that would ingest and manage the complexity of the Sponsored Products and Sponsored Brands campaigns. The m19 technology is doing it at scale thanks to its Machine Learning Algorithms which are in charge of the daily trading decisions, at the ASIN/keyword pair.
"I was looking for a solution that could combine control and performance for Amazon Sponsored Products. And this is exactly what m19 provided to Un Air d'Antan!" - Sophie Laporte , founder of Un Air d'Antan
The results? Well, they were impressive! December peak sales grew 4x year over year, and 8x compared to October. The Sponsored Products campaigns were responsible for 46% of this acceleration... Without any impact on the level of ACOS!