New Trends, Features & Tips of Amazon Ads in 2025.
March 18, 2025
Our experts from m19 and AMZ Pathfinder break down the newest features, audience targeting techniques, and how to leverage Amazon Marketing Cloud (AMC) & Demand-Side Platform (DSP) to maximize your ad performance.
We'll cover:
- The Big Picture:
- Amazon’s ad revenue growth slowed to 18% in 2024, but DSP and Prime TV ads are booming (now the top revenue drivers).
- Why? Amazon is pushing off-Amazon placements to combat marketplace traffic stagnation.
- Amazon Marketing Cloud:
- No longer just for DSP users: Since October 2024, all advertisers (even sellers!) can use AMC for free to:
- Build hyper-targeted audiences (e.g., wishlist shoppers, cart abandoners).
- Analyze multi-touch attribution (beyond last-click) to see your full customer journey.
- Pro Tip: Use AMC’s pre-built “instructional queries” (no SQL needed!) to instantly create high-intent audiences.
- No longer just for DSP users: Since October 2024, all advertisers (even sellers!) can use AMC for free to:
- Audience Targeting Goldmines:
- "Window shoppers": Target users who viewed your product 3+ times but didn’t buy.
- "High-value customers": Isolate your top 1% of buyers (e.g., repeat purchasers) and bid aggressively.
- "Keyword searchers": Reach shoppers who searched your top keywords but didn’t convert (exclude competitors’ ASINs to avoid wasted spend).
- Bid Smarter, Not Harder:
- AMC + Sponsored Ads: Apply bid boosts to custom audiences (e.g., +30% for past clickers).
- Warning: Avoid stacking bid multipliers (e.g., audience + placement boosts)—it can spiral your CPCs!