How Amazon’s Generative AI and Video Ads Help You Build a Strong Brand?

Building a strong brand on Amazon isn’t just about listing products or competing on price. With millions of sellers vying for attention, creating a recognizable and trusted brand has become essential. Amazon’s AI-powered video ads are transforming the way brands connect with customers, providing tools that help sellers tell compelling stories, capture attention, and boost conversions. By combining engaging visuals with advanced AI targeting, brands can now reach the right audience with precision while delivering content that resonates.

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Small Brands vs. Big Brands: Leveling the Playing Field

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Break the Budget Barrier

Video advertising on Amazon was once dominated by big brands with large creative teams and hefty budgets. Smaller sellers often struggled to compete, relying on static images or basic videos. With Amazon’s generative AI, that gap is closing. A single product image can now be transformed into a professional, story-driven video—allowing small brands to produce high-quality content that captivates shoppers without breaking the bank.

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Scale Creativity for Big Brands

For large brands managing hundreds or thousands of SKUs, generative AI delivers efficiency at scale. It can instantly generate product videos, descriptions, and A+ content, maintaining brand consistency across global campaigns. What once took months of production can now happen in hours—cutting costs while improving creative quality.

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Respond Faster to Trends

Generative AI enables all brands to react quickly to seasonality and trends. A small brand can launch themed videos for Prime Day or Mother’s Day overnight, while big brands can swiftly update global campaigns. This agility keeps every brand relevant and competitive year-round.

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Ensure Brand Consistency Everywhere

AI-generated assets make it easier for both small and large brands to maintain a cohesive identity across Amazon listings, Sponsored Brand videos, Stores, and DSP campaigns. Every piece of content reflects the same tone and style, strengthening shopper recognition and trust.

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A More Competitive Marketplace

Amazon’s generative AI tools have redefined competition. Small brands can now match the creative quality of major advertisers, while large brands scale smarter and faster. The marketplace has become more dynamic—where success depends less on budget and more on creativity, consistency, and data-driven storytelling.

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Amazon’s Generative AI Evolution

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AI for Product Listings: Enhance My Listing (EML)

In late 2023, Amazon launched Enhance My Listing (EML), a generative AI tool that helps sellers instantly optimize titles, bullet points, and descriptions. Sellers simply provide a product image, keywords, or a URL, and AI generates rich, high-converting listing content.
By 2025, over 900,000 sellers have adopted EML, with 90% accepting AI-generated text with minimal edits. According to Amazon, these enhanced listings see up to 40% better content quality, driving improved discoverability and conversion rates.

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AI for A+ Content and Brand Story

Amazon’s generative AI also streamlines the creation of A+ Content and Brand Stories—helping sellers design layouts, write narratives, and produce visuals. Brands can enter prompts like “premium leather” or “gift-worthy,” and AI generates polished copy and imagery that fit the theme. This ensures faster production and consistent storytelling across multiple ASINs and markets.

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AI-Powered Personalization

Amazon’s recommendation engine now leverages generative AI to personalize on-page content. Product highlights and descriptions can dynamically adjust to reflect each shopper’s interests. For example, eco-conscious shoppers might see “sustainably sourced” emphasized in listings—making every interaction feel more relevant and engaging.

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Project Amelia: AI Assistant for Sellers

Project Amelia is Amazon’s AI assistant integrated into Seller Central. It understands each seller’s performance and provides tailored insights. Sellers can ask, “Which listings need optimization?” or “Why is my CTR dropping?” Amelia responds with data-driven suggestions, even identifying low-performing SKUs or inventory risks proactively.

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The AI Video Generator: Bringing Listings to Life

Among Amazon’s most transformative tools is the AI Video Generator, which turns a single product image into a professional video ad. Drawing on Amazon’s retail data, it scripts, animates, and visualizes features optimized for Sponsored Brands Video, Sponsored Display, and DSP campaigns. This innovation democratizes video creation—allowing even small sellers to produce cinematic-quality ads in minutes.

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Batch & Bulk AI Listing Tools

By 2025, Amazon’s AI supports bulk workflows, enabling sellers to upload spreadsheets of sparse listings and have AI automatically complete missing titles, bullets, and descriptions. The system leverages Amazon’s catalog taxonomy and shopper data to produce search-optimized, conversion-friendly content across hundreds or thousands of SKUs at scale.

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Where You Can Use AI Video Ads on Amazon (All Placements)

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Sponsored Brands Video (Search Results)

Sponsored Brands Video is one of the most impactful placements for AI-generated videos. These videos appear directly in search results, usually at the top or between product listings. This placement is prime real estate, giving brands the chance to capture attention the moment a shopper searches for relevant keywords. AI-generated videos excel here because they can quickly highlight product benefits and unique selling points within the first few seconds—crucial for stopping scrolls and creating interest. By using Amazon’s AI Video Generator, brands can produce videos optimized for search, ensuring the messaging aligns perfectly with shopper intent and search behavior.

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Product Detail Page Videos

AI video is not limited to search placements. Product detail pages now allow videos that show lifestyle scenarios, product demonstrations, or comparisons alongside images and bullet points. For shoppers already considering a purchase, these videos provide an additional layer of trust and confidence. Generative AI helps sellers create multiple video variations effortlessly, making it easier to test different angles, storytelling techniques, and messaging to see which version drives more conversions. This placement turns static product listings into dynamic, engaging experiences.

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Amazon Stores and Brand Store Videos

Amazon Stores have evolved into fully immersive brand experiences. Sellers can now include hero videos, product highlights, and collection banners that autoplay as shoppers navigate the store. Video transforms these storefronts from simple catalogs into visual narratives that communicate a brand’s story and lifestyle. AI-powered video generation makes this process accessible to brands of all sizes, enabling high-quality storytelling without the need for expensive production or design teams.

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Sponsored Display Video

Sponsored Display videos allow brands to reach customers both on and off Amazon. Shoppers who have viewed a product or related categories can be retargeted with personalized video ads on Amazon’s homepage, product pages, or third-party websites and apps. The AI Video Generator simplifies this by producing multiple sizes and formats automatically, adapting a single video concept for various placements. This ensures consistent messaging while maximizing reach and engagement across the broader Amazon ecosystem.

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Amazon DSP Video

Amazon DSP takes AI video to a full-funnel, programmatic level. With DSP, brands can distribute video ads across streaming platforms, mobile apps, Amazon-owned media like Prime Video and Fire TV, and even OTT (over-the-top) devices. Historically, this type of placement required expensive production and agency support. Now, generative AI enables brands to produce cinematic-quality videos quickly and efficiently. DSP campaigns allow brands to combine wide reach with precise targeting, delivering personalized, contextually relevant video ads to millions of potential customers.

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Sponsored Brands Custom Creatives and Store Spotlight Ads

In addition to standard video placements, Sponsored Brands custom creatives and Store Spotlight ads now support AI-generated videos. These placements combine multiple product tiles or brand modules with video storytelling, allowing brands to showcase an entire product line or brand narrative in one ad. AI video adds movement, emotion, and engagement, elevating these placements from mere discovery tools to powerful brand-building instruments.

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Conclusion

Amazon’s generative AI is redefining how brands create, scale, and communicate. From automated listings to AI-powered video ads, these tools empower both small and large sellers to craft consistent, high-quality content that connects with shoppers. As AI continues to evolve, the brands that embrace it early will set the pace for creativity, efficiency, and growth in the marketplace.