How to create and optimize your Amazon listing?
Amazon A9 algorithm constantly learns from user searches. It strives to list the products that are most relevant to the customer searches. First, you need to realize what they are searching for and then optimize your Amazon listing in a way that not only satisfies their expectation and grabs their attention but also forces them to make a purchase. This sounds easy enough but all of this has to be within the range of Amazon SEO.
Success on Amazon doesn't come overnight it requires a multitude of things all put together strategically, but the journey to success starts with one simple step which is recognizing your customers. Knowing your customers in and out helps you succeed in this extremely competitive market.
In this article, you will learn about Amazon Listing Optimization which is key not only to attract your customers but also to improve your Amazon SEO. Let's dive right in!
As an Amazon seller, your optimized Amazon listing depends on two important factors:
Acquiring visibility on Amazon is pure research you need to perceive what your customers are looking for. Most businesses neglect the importance of optimizing Amazon listings which leads them to fail. So you need to understand what they're looking for and how they are going to search for your product and create your Amazon listings accordingly.
Optimizing your product listings on Amazon is both art and science. Researching keywords eligible for Amazon A9 algorithm is science, whereas creating pleasing titles bullet points and attractive images is pure art. You need to craft a compelling story about your brand, about your product to build an emotional connection with your customer.
Following are the four areas to focus on that help in optimizing your Amazon listing. Your Images, title, bullet points, and Product description all put together should impress your customers.
Images play a key role in your Amazon listings. Did you know that attractive images can gain dwell time on your product page? Believe it or not, images play a substantial role in online purchase decision-making.
You can try images with 3d rendering this will give a trustable feel to the shoppers and will set you apart from your competitors, although this may cost a little more than the normal images, it's definitely worth a shot.
There are two different types of images that will lead to higher conversions that you should absolutely try out.
The second most important part of your listing is the title and the first five words that you have in your title. Make up your canonical URL, so Amazon generates a canonical URL to optimize your product for the search engines.
It is much easier to get indexed and rank easily for these five words in the canonical URL. As per Amazon guidelines the brand name has to come at the beginning of the title. You can also include product identifier keywords and product specifications, benefits, and properties of the products, and you can also include what occasions it can be used in and who can use it.
This is the space where you can add keywords to rank organically higher on the Amazon search results. Once you have enticed the customer with your title and have them land on your product listing, now it's time to influence their decision-making with bullet points. It gives a highlight of the product.
In this section, the buyer tries to find a glance at the product's functioning or operation, or advantage. It might take up to 15 to 30 seconds to make a purchase decision. So bullet points are a great opportunity to influence decision-making. You might use primary keywords and also keywords that might trigger your buyer’s emotions.
If the customer has arrived at this part of the page then it shows a real interest in purchasing your product. Amazon officially has set a limit to 2000 characters which is about 300 words. So make sure you use the space wisely. You can talk about your brand, you can talk about your product why is your product the best in the market, how is your product unique from your competitors and why should the customer buy your product.
Add relevant keywords to elaborate on the product features that you've already mentioned in the bullet points. Make the customer feel like they're making the proper choice. Use relatable language and use proper grammar and punctuation.
The description needs to be short and yet efficient to keep readers engaged at all times. Use sensational words that go with your product for example if you're selling men's shoes you can use keywords such as comfortable breathable etc.
What we've discussed enough is a very basic form of product description which is very textual and wordy, but there is a better way to make your listing more pleasing that is by including a plus content which leads to more conversions and more sales.
In this article, you have learned why Amazon listing optimization is important both for your visibility and also for your conversions. Now if you follow all these steps your Amazon products will be ranking better in no time.
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