4 Steps to optimize Amazon listings: AMZ sellers must-haves

4 Steps to optimize Amazon listings: AMZ sellers must-haves

Amazon A9 algorithm constantly learns from user searches. It strives to list the products that are most relevant to the customer searches. First, you need to realize what they are searching for and then optimize your Amazon listing in a way that not only satisfies their expectation and grabs their attention but also forces them to make a purchase. This sounds easy enough but all of this has to be within the range of Amazon SEO.

Success on Amazon doesn't come overnight it requires a multitude of things all put together strategically, but the journey to success starts with one simple step which is recognizing your customers. Knowing your customers in and out helps you succeed in this extremely competitive market.

In this article, you will learn about Amazon Listing Optimization which is key not only to attract your customers but also to improve your Amazon SEO. Let's dive right in!

Two important factors for Amazon listing optimization

As an Amazon seller, your optimized Amazon listing depends on two important factors:

  • Being visible to all the shoppers
  • Persuading visitors to customers

Acquiring visibility on Amazon is pure research you need to perceive what your customers are looking for. Most businesses neglect the importance of optimizing Amazon listings which leads them to fail. So you need to understand what they're looking for and how they are going to search for your product and create your Amazon listings accordingly.

Optimizing your product listings on Amazon is both art and science. Researching keywords eligible for Amazon A9 algorithm is science, whereas creating pleasing titles bullet points and attractive images is pure art. You need to craft a compelling story about your brand, about your product to build an emotional connection with your customer.

Creating magnificent Amazon listings

Following are the four areas to focus on that help in optimizing your Amazon listing. Your Images, title, bullet points, and Product description all put together should impress your customers.

1. Images

Images play a key role in your Amazon listings. Did you know that attractive images can gain dwell time on your product page? Believe it or not, images play a substantial role in online purchase decision-making.

You can try images with 3d rendering this will give a trustable feel to the shoppers and will set you apart from your competitors, although this may cost a little more than the normal images, it's definitely worth a shot.

There are two different types of images that will lead to higher conversions that you should absolutely try out.

  1. Lifestyle Images - In lifestyle images you can show how to use your product in a more real environment so that the shoppers can relate to your product and your brand better.
  2. Infographics - Infographics can showcase how your product is different from your competitors and also certain properties of your products or the USP like the color material dimensions etc.

Five properties of attractive images

  1. Make sure you upload high-resolution images.
  2. Images must contain at least a thousand crosses or at least a thousand pixels.
  3. Images should not have any logos, trademarks, or more marks, and make sure that it doesn't contain any text like bestsellers Amazon choice, etc.
  4. Remove any unwanted white spaces because it'll make your product appear clearer even on a mobile phone.
  5. Make sure your product occupies at least 85% of the space of your image.

2. Title

The second most important part of your listing is the title and the first five words that you have in your title. Make up your canonical URL, so Amazon generates a canonical URL to optimize your product for the search engines.

It is much easier to get indexed and rank easily for these five words in the canonical URL. As per Amazon guidelines the brand name has to come at the beginning of the title. You can also include product identifier keywords and product specifications, benefits, and properties of the products, and you can also include what occasions it can be used in and who can use it.

How to structure the title for more conversions

  • Amazon allows up to 200 characters depending on the category, but we recommend you to have the most substantial keywords within the first 80 characters because the rest of it will be shortened out in mobile phones.
  • Make sure that you have all the essential information of your product that buyers will definitely need to look at before clicking on your Amazon listing like product size quantity color etc.
  • The formula varies depending on the character for e.g. if you take home and kitchen the formula is brand name+ product identifier+ model number+ model name+ product type.
  • If you still have the room you can use strong words such as interactive fun, get the latest version to pursue shoppers into buying your product.
  • Lastly, make sure you keep up with Amazon guidelines because it tends to change product title requirements for different categories from time to time.

3. Bullet point

This is the space where you can add keywords to rank organically higher on the Amazon search results. Once you have enticed the customer with your title and have them land on your product listing, now it's time to influence their decision-making with bullet points. It gives a highlight of the product.

In this section, the buyer tries to find a glance at the product's functioning or operation, or advantage. It might take up to 15 to 30 seconds to make a purchase decision. So bullet points are a great opportunity to influence decision-making. You might use primary keywords and also keywords that might trigger your buyer’s emotions.

Best practices of writing bullet points

  • Give five best points about your product that talk about the most important features and functions.
  • You can have up to 150 characters for an easy read.
  • Reduce complexity while framing sentences.
  • Do not overstuff keywords and confuse your customers.
  • Remember to add value in every bullet point.
  • Make sure each bullet point talks about something that the customers are looking for and are interested in.
  • You can talk about product quality who can use it, when to use, how to use and any benefits associated with your product.
  • You can cut each bullet point with a heading and then elaborate it.
  • Make sure your copy is enticing and has call to actions.

4. Product description

If the customer has arrived at this part of the page then it shows a real interest in purchasing your product. Amazon officially has set a limit to 2000 characters which is about 300 words. So make sure you use the space wisely. You can talk about your brand, you can talk about your product why is your product the best in the market, how is your product unique from your competitors and why should the customer buy your product.

Add relevant keywords to elaborate on the product features that you've already mentioned in the bullet points. Make the customer feel like they're making the proper choice. Use relatable language and use proper grammar and punctuation.

The description needs to be short and yet efficient to keep readers engaged at all times. Use sensational words that go with your product for example if you're selling men's shoes you can use keywords such as comfortable breathable etc.

What we've discussed enough is a very basic form of product description which is very textual and wordy, but there is a better way to make your listing more pleasing that is by including a plus content which leads to more conversions and more sales.


In this article, you have learned why Amazon listing optimization is important both for your visibility and also for your conversions. Now if you follow all these steps your Amazon products will be ranking better in no time.

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Taib Bilal
April 5, 2024
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