The Ultimate Guide to Optimize Amazon Premium A+ content

The Ultimate Guide to Optimize Amazon Premium A+ content

Amazon's A+ Content – a powerful tool enabling sellers to share captivating brand stories within product descriptions, captivating potential buyers.

In this article, we'll delve into all things A+ Content, from its advantages and eligibility to best practices for boosting your conversion rates.

What is Amazon Premium A+ Content?

Do you remember the Enhanced Brand Content (EBC) from 2016 and the A+ Content from 2019? Now, Amazon has introduced an even more advanced version: Premium A+ Content, also known as A++ Content. Simply put, it's like a "upgrade" for Amazon product detail pages.

While the regular A+ Content was already impressive, adding more images and text to our product detail pages, Premium A+ goes a step further by offering additional interactive modules, such as interactive hotspots, carousel modules, and full-screen videos.

an amazon premium a+ page
Amazon Premium A+ Content

Benefits of Amazon Premium A+ Content

Enhanced Visual Appeal

With features like hover hotspots, carousel modules, and Q&A sections, Premium A+ Content usually can offer customers a more interactive and engaging shopping experience.

Detailed Product Showcase

Multiple video modules allow sellers to showcase their products in action, offering a dynamic way to highlight product features and benefits.

Improve your Conversion Rates

The enhanced content can lead to better engagement with potential buyers, which can result in higher conversion rates and increased sales.

Improve your SEO

While the text in A+ Content is not indexed by Amazon's search engine, it is indexed by Google, which can lead to improved organic traffic from search engines.

Enhanced Brand Storytelling

Premium A+ Content provides brands with the tools to tell their story in a more compelling and engaging manner, leading to better brand recognition and loyalty.

Premium vs. Basic Amazon A+ Content

Amazon A+ Content is a standard feature available to all Amazon Sellers and is free as part of the benefits of Amazon Brand Registry. However, Premium A+ Content is a more advanced tool that goes beyond the basic A+ Content. It allows brands on Amazon to highlight their product's key features and benefits in a more visual and appealing way.

The premium A+ content design is tailored for brands that excel on Amazon. It offers up to 16 different modules, giving brands more space to tell their story. Features like full-screen videos, images with hotspots, and interactive comparison charts make product listings even more appealing. Initially, this feature was exclusive to big brands and came with a hefty price tag. But now, Amazon has expanded its availability, offering it for free during promotional periods. All of this is aimed at helping brands stand out in a competitive market, enhance interaction with customers, and boost conversion rates.

comparation of premium and basic A+ content on amazon
Premium vs. Basic Amazon A+ Content

Eligibility of Creating Amazon Premium A+ Content?

The Premium A+ Content offers an impressive collection chart, and it's fantastic to see that it allows the integration of two videos in the gallery. But how does one access this feature?

The requirements to access Premium A+ Content are as follows:

Brand Story

Sellers need to have a Brand Story published on all of their ASINs.

A+ Content Submissions

At least 15 project submissions of A+ content should have been approved within the past 12 months. If you haven't already, it's recommended to submit A+ content for all your ASINs and await approval. The approval process can take up to two weeks.

Brand Story Module

It's essential to be brand registered on Amazon. And the other thing is, ensure you have the Brand Story module submitted and approved. Some sellers are currently working on this for their clients. For every ASIN where you don't have A+ content, it's advised to submit those. Even if you don't have professionally created A+ content, consider submitting a temporary version. It could be just a few blocks or big image blocks. The same goes for the Brand Story. Submit a temporary version, get it approved, and then consider hiring a professional creator or designer to enhance both the Brand Story and the A+ content.

How to optimize your Amazon Premium A+ content?

Selling products on Amazon requires attention to every detail. When it comes to product listings, Premium A+ Content is undoubtedly the most eye-catching part. Here are some tips to make the most of this feature.

Right Images and Infographics

High-quality pictures and infographics can make your product more appealing. Combining text and images, including product information, specs, or features, can effectively turn visitors into buyers. It's a great chance to provide a vivid visual, helping customers imagine the product in real life. If you're not good at graphic design, consider hiring a professional to make your listing the best it can be.

Provide Unique and Relevant Product Information

Giving as much information as possible can reduce returns and negative feedback. Highlighting your unique selling point (USP) can make your product stand out among competitors.

Ensuring your content answers all possible questions from customers boosts their confidence in buying. But it's also essential to keep your content clear and straightforward. Avoid complex language and unknown abbreviations, and make sure the information is concise yet rich.

User Generated Content

One option for a block that showcases all your UGC. It's an outstanding example of a UGC/reviews module. It displays quotes from satisfied customers and presents them in a Polaroid picture style, capturing various individuals using the product. If you have content from platforms like Instagram or any visuals of people engaging with your product, incorporate it into your listing. This applies whether you're using regular A+ or premium A+ content.

Another recommendation is to utilize customer videos. If you have an array of them, consider editing them into a compilation to highlight the best testimonials, clips, and moments from your customers. Essentially, prioritize showcasing your best video content and images, emphasizing your top selling points. Think of this as the future of Amazon – it's akin to having an entire webpage. This format offers even more visual real estate than standard A+ content. The gallery images are a bonus. The key is to use impactful words without overwhelming with text. The presentation should be clean and visually appealing.

Follow Your "Brand Guidelines”

Create a specific "tone" or design for your products and brand. If you don't have one yet, think about how you want your brand to be seen. You can also check competitors' listings to see how they present their stories. This brand does a great job telling who they are.

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Xuan Xie
April 11, 2024
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