How to Get More Amazon Reviews and Increase Sales Fast?

If you're selling on Amazon, you already know that reviews are everything. They’re not just a vanity metric — they directly influence your visibility, conversion rates, and long-term brand credibility. But getting those first 10, 50, or even 100 reviews can feel like climbing a mountain with no rope. 

That’s why this guide breaks down exactly how to get more Amazon reviews and increase sales fast, using proven tactics that work in 2025.

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Why Amazon Reviews Matter for Sales?

Amazon reviews play a pivotal role in the success of any product listing on the platform. Far beyond simple star ratings or customer comments, reviews serve as critical indicators that influence consumer behavior, search rankings, and overall sales performance. 

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Reviews Enhance Amazon’s Search Ranking Algorithm

Amazon’s search algorithm, commonly referred to as A10, prioritizes listings based on a combination of relevance and performance metrics. The volume and quality of customer reviews are key performance indicators that the algorithm weighs heavily. Listings with higher review counts and better average ratings are rewarded with improved visibility in search results and product recommendations. This enhanced visibility increases organic traffic, creating a positive feedback loop that drives incremental sales.

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Reviews Influence Buy Box Eligibility

The Amazon Buy Box, which facilitates the “Add to Cart” action, is a critical factor in driving sales volume. While Buy Box eligibility depends on various criteria—including price, shipping speed, and seller metrics—review quality and quantity also play an influential role. Products with superior review profiles are more likely to secure the Buy Box, thereby capturing a greater share of sales within their category.

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Avoid These Review Tactics: What Amazon Sellers Must Know

Many sellers, especially those eager to gain traction quickly, are tempted by shortcuts or questionable strategies that promise fast results. However, these tactics not only violate Amazon’s strict policies but also put your account and long-term business viability at serious risk.

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Purchasing Fake Reviews

Buying reviews is among the most dangerous strategies a seller can pursue. Some third-party services offer bulk reviews from fake accounts or bots, creating the illusion of popularity. While it may seem like a quick win, this tactic is easily detected by Amazon’s algorithms and enforcement teams. Fake reviews typically follow repetitive patterns and lack authenticity, triggering red flags within Amazon’s systems. Sellers who use them risk not just having those reviews removed, but also facing account suspensions or permanent bans.

Worse still, if shoppers suspect your reviews are fraudulent, your brand's credibility takes an immediate hit. Even one scandal or public complaint about fake feedback can tarnish your image irreparably.

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Incentive Positive Reviews

Offering free products, gift cards, or heavy discounts in exchange for a positive review might seem like a subtle way to influence customer sentiment—but it’s a direct violation of Amazon’s community guidelines. Reviews must be voluntary and unbiased. Any attempt to sway the content of a review compromises the platform’s integrity.

Many sellers have faced penalties for this practice, even when incentives were offered outside Amazon’s system, such as through email follow-ups or social media outreach. Once detected, Amazon typically removes the offending reviews and may impose penalties ranging from reduced visibility to outright suspension.

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Influence or Edit Review Content

Some sellers go a step further by trying to control what customers say in their reviews. They may suggest what to write, request only five-star feedback, or even ask buyers to revise negative reviews in exchange for compensation. While responding to reviews is allowed in certain cases (such as offering support or clarification), trying to manipulate the content crosses the line.

Authenticity is central to Amazon’s review system. Any attempt to alter the organic nature of buyer feedback—whether through persuasion or incentives—undermines that trust and exposes the seller to enforcement action.

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Use Fake Buyer Accounts

Creating multiple buyer accounts to leave reviews on your own listings is not only deceptive, but also easily traceable. Amazon tracks account behaviors, IP addresses, shipping addresses, and purchase histories. Duplicate accounts posting reviews for the same seller are quickly flagged for suspicious activity.

Once detected, Amazon may remove the reviews, flag the seller’s account for fraudulent activity, and apply sanctions. Sellers who attempt this route are essentially gambling with their entire business.

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Participate in Review Swapping Schemes

Review swap groups—where sellers agree to review each other’s products in exchange for mutual reviews—might feel like a clever workaround. But Amazon prohibits any reciprocal review activity, regardless of how it's arranged. These networks are under increasing scrutiny, especially as Amazon expands its enforcement using AI and manual investigations.

Being associated with review manipulation groups can lead to the removal of all connected reviews and potentially the suspension of all parties involved. Even if the reviews appear legitimate, Amazon can trace review patterns and uncover connections between accounts.

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Send Excessive or Non-Compliant Review Requests

It’s completely within Amazon’s guidelines to request feedback from customers—but it must be done respectfully and within the system’s rules. Repeated, aggressive, or manipulative messages that pressure the buyer into leaving a review cross the line into prohibited behavior.

Sellers who misuse the Buyer-Seller Messaging system or attempt to contact customers outside of Amazon may face restrictions or permanent messaging bans. Additionally, such behavior can result in negative customer experiences, which in turn lead to poor reviews—the exact opposite of what the seller was trying to achieve.

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5 Tips to Scale Review Collection Fast

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Join and Maximize the Vine Program

To begin, ensure that your brand is enrolled in Amazon Brand Registry. This is a strict requirement—only registered brands can access the Vine Program. Once registered, head to Seller Central and navigate to the Vine enrollment dashboard. You’ll be asked to submit your ASIN, product images, and the number of units you’re willing to offer for review. You can usually enroll up to 30 units per product. For more information about eligibility, here we have an ultimate guide of the vine program for you.

Your product must have fewer than 30 reviews and be eligible for FBA. Ensure the listing is retail-ready: complete with high-quality images, a clear description, and a competitive price.

Use Amazon’s “Request a Review” Button

This tool is one of the simplest, yet most underutilized features in Seller Central. After a customer’s order has been delivered (Amazon recommends waiting at least five days), go to Orders > Manage Orders in your Seller Central dashboard. Select the order, and on the right-hand side, you'll find a “Request a Review” button.

Clicking this sends an automated, Amazon-branded message asking the buyer to leave both a product review and seller feedback. Since it’s generated by Amazon, it’s fully compliant with communication guidelines—you don’t have to worry about language violations or over-promoting your product.

The process is manual, so if you're dealing with a high volume of orders, consider using an Amazon-approved third-party tool (from the SPN directory) to automate the process. Some tools let you schedule review requests based on delivery confirmation, ensuring you never miss the window.

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Use Promotions and Coupons to Drive Early Reviews

Discounts can be a strategic tool not just for driving sales, but also for encouraging customer engagement. Offering a well-priced coupon or lightning deal attracts bargain hunters, many of whom are more inclined to leave reviews—especially when they feel they’ve gotten exceptional value.

While you cannot ask for a positive review in exchange for a discount (which would violate Amazon’s terms), you are allowed to run deals and use the natural order volume to fuel your review acquisition strategy. The more customers you reach, the more chances you have to collect organic reviews. This is particularly powerful when combined with the “Request a Review” button, which gently reminds buyers to leave feedback after receiving a discounted item.

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Deliver an Exceptional Unboxing Experience

To turn an ordinary delivery into a memorable experience, invest in custom packaging that reflects your brand’s identity. Whether it’s a sleek design, eco-friendly materials, or a message that shows appreciation, the goal is to create a small moment of “wow.”

Inside the box, include a thank-you card. But be careful:

• Do not ask for only positive reviews.
• Do not offer incentives or rewards for reviews.
• Do not direct customers to contact you outside Amazon’s messaging platform.
• Keep the message neutral and focused on genuine feedback

Instead, include helpful information like a QR code linking to a usage guide or a support contact. This gives the customer an easy way to get help if needed, and it minimizes frustration that might otherwise result in a negative review.

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Leverage Social Media and Communities

Remind your followers or loyal customers on social media to leave a review if they’ve purchased your product. Avoid offering incentives, but highlight how their feedback helps your brand and other shoppers

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How Reviews Impact Amazon Ads Performance?

When you run Amazon PPC campaigns, you’re essentially paying to drive traffic to your product detail page. But traffic alone doesn’t generate revenue—conversions do. And nothing impacts conversion rate more than the presence of strong reviews.

Imagine two similar products competing for the same click. One has 3 reviews with an average of 4.0 stars. The other has 75 reviews with a 4.6-star rating. Which one would you trust more? The majority of shoppers instinctively gravitate toward the product with more social proof—even if it costs slightly more. That higher trust leads to higher click-to-conversion ratios, and as a result, better ad performance.

When your conversion rate increases, your ACoS will be hard to manage because you’re generating more sales from the same number of clicks. That also means your TACoS improves over time as your organic rank strengthens alongside your paid efforts.

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DSP Campaigns Benefit From Strong Reviews 

If you're running Amazon DSP campaigns, your review profile still matters. Even though DSP ads can target customers off Amazon, they often bring users back to your product listing. If those shoppers land on a page with few or mediocre reviews, the effectiveness of your display campaign drops significantly.

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In Summary

Advertising without reviews is like turning on the lights in an empty store. You’ll get traffic, but not many conversions. If your reviews are strong, every click you buy becomes more valuable—and your ad dollars go further.

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FAQs

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Is it legal to ask for reviews on Amazon?

Yes, it’s allowed if done correctly. You can request a review using Amazon’s tools, but you cannot ask for a positive review or offer any rewards in exchange.

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How many reviews are needed to boost sales?

Most products begin to see a noticeable sales lift after reaching 15–25 reviews with a 4+ star rating. This builds trust and improves conversion rates.

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What’s the best time to ask for a review?

The ideal time is 5–7 days after delivery. This gives the buyer enough time to experience the product while their impression is still fresh.

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Can negative reviews be removed?

Only if they violate Amazon’s policies (e.g., offensive content, personal info, or irrelevant comments). Otherwise, focus on collecting more positive reviews.

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Do verified reviews carry more weight?

Yes. Verified reviews come from actual purchases and are seen as more credible by both Amazon’s ranking system and shoppers.