Prime Days 2022: Post-report

Prime Days 2022: Post-report

Hello Advertisers, So how were the prime days this year for you? Did you manage to make the most out of it? As you are aware, Amazon organized it on July 12th and 13th. So, We conducted an analysis to see how our clients performed during this year’s Amazon festival. And we were genuinely amazed at the results we obtained.

According to the businesswire’s case study,  Prime Day 2022 was the biggest Prime Day event ever (from 2015 till now). More than 300 million items were purchased, and over $ 1.7 billion were saved due to exciting discounts.

As you all know, m19 offered a ‘Prime Day Boost’ feature to keep you competent during the prime days and we are very happy to share that the clients who opted for this feature ended up performing exceptionally well during the same.

Let’s have a look at how much the sales increased for them in different marketplaces -

increased sales during prime day 2022

It’s evident from the graph that we have recorded a humongous jump in sales this year. Apparently, the US stands in the first position with an increase of over 380% in sales, followed by Spain with 175%.  UK and Italy remained in the last two positions with around 50% increment.

Now Let’s have a look at how the ACOS fluctuated before, during, and after the Prime days for our clients this year in different marketplaces -

average acos during prime day 2022

Apparently, the US marketplace had an entirely different experience where the ACOS during the Prime days reduced by 7 percentage points. For the rest of the marketplaces, the ACOS either remained the same (near) or increased during the sale. Also, the ACOS after the Prim days also behaved differently in each marketplace. As for Spain and Italy, it remained the same; for France and UK, it decreased considerably, and it further increased for Germany and the US marketplace.

While looking at the graphs, it can be concluded that the customers from the US, Spain, and Italy are quite conscious of the Prime days, thus the ACOS were almost the same or decreased. It can be a factor that can help you decide your strategy for next year. Meanwhile, we will keep improving for you as well.

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Saurabh Chaturvedi
April 9, 2024
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