Introduction of revenue-based finance and the major RBF trends.
In its simplest definition, Revenue-based finance (RBF) refers to access to capital that is linked to sales or revenues. It is a widely used and common form of financing that tightens the repayment of the loan to the top-line (i.e, sales) of the debtor. In recent years, with the online economy booming, technology is allowing a mass adoption of revenue-based finance within digital businesses. And this will be our purpose here: to discuss how RBF works in the digital economy in general, and for the ecommerce industry in particular.
One of the commonalities of digital businesses is they digitally track their operations (and their revenues) through digital platforms, ERPs or accounting softwares. As such, these accounts contain very valuable information about operations, revenue trends, products offering, payment cycles etc. Given how valuable this information can be when analyzing a business, RBF capital providers have developed the technology to easily connect to all of these accounts in order to access all of this data in a seamless way. This data is then used to produce a sales forecast against which money will be lent.
Revenue-based finance can be thought of as a cash advance. The capital provider (like Ritmo) will advance today a portion of the sales the digital business (client) is expected to make over the coming months. In exchange, the client will share a fixed % of future sales with the capital provider until the full advanced amount plus a commission has been repaid. The commission typically ranges between 6% and 12%. Repayments usually happen on a daily, weekly, or monthly basis through a direct debit agreement that allows the capital provider to charge the client the agreed % of the observed sales over each concrete time period. As such, there is no specified repayment period but rather an estimated one. The ultimate repayment schedule will depend on how the business evolves: the higher the growth in sales, the shorter the repayment period.
From a legal point of view, RBF is classified as unsecured lending and has (typically) no claim on the company's assets or equity.
Based on all of the above, you can anticipate why RBF is becoming so popular among digital businesses.
Quite simple. In short, as a client you simply connect your main shopping/sales platforms and a few hours later you are approved a financing offer that you will repay gradually depending on how well your business does, without any personal guarantees or collateral requirements and no specific repayment schedule.
Within revenue-based finance for digital businesses, two major trends have emerged based on the type of client: subscription or recurring revenue models (SaaS) and ecommerce.
Subscription model RBF annualizes the MRR and brings it forward allowing the company to use today the income current clients would be paying in future months. Funds are typically used to acquire new customers as these businesses usually have very specific (and known) costs of acquiring new clients as well as client conversion cycles. The RBF provider will then keep most of the previous MRR with the company keeping most of the newly generated business of newly acquired clients. This is possible because of the low marginal cost of servicing new clients.
The solution for ecommerce works a bit differently. The main drivers of growth for ecommerce are digital marketing and inventory. And both are variable and recurring costs not only related to sales, but also to the sales cycle. In addition, ecommerce face higher seasonality swings than subscription models. This creates additional issues for the business because larger investments in marketing and inventory are required ahead of the strong sales period. Or stated differently, large investments need to be made during periods of weak sales preparing for coming higher demand. Revenue-based finance for ecommerce tends to come with a lower revenue-share agreement than SaaS. The main reason is online sellers have lower operating margins and the marginal cost of new clients is as high as for previous ones.
Therefore, RBF allows ecommerce businesses to not only solve the question of how to fund growth, but also how to fund operations and seasonality peaks. Let's have a quick look at each.
Ritmo specializes in growth and inventory financing for ecommerce businesses and digital sellers. Through an innovative technology platform, Ritmo can provide up to EUR 5M in financing in just 24 hours by simply connecting to your main Shopping/Sales platforms (Prestashop, WooCommerce, Shopify, Stripe, Amazon Seller Central etc.).
We will constantly share insightful articles about Amazon ads with you.
Understanding Amazon Search Query Performance is crucial for sellers who aim to optimize their listings, refine advertising strategies, and stay ahead of the competition.
Launching a product successfully on Amazon goes beyond simply making it available for purchase.