Get Started with Amazon Automatic Targeting

Master Amazon PPC with Automatic Targeting

Automatic targeting is often the first step for Amazon sellers looking to launch effective PPC campaigns without deep advertising expertise. This guide explains automatic targeting, bidding strategies, and expert tips to boost your product visibility and keyword discovery.

Understand how Amazon automatically matches your ads to shopper searches.

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Learn the 4 targeting types: Close Match, Loose Match, Substitutes, and Complements.

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Discover the pros and cons of Fixed vs. Dynamic bidding strategies.

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Use 4 proven tactics for product launches.

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Solve common auto ad issues—from low conversions to irrelevant keywords.

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Combine auto and manual campaigns to scale performance efficiently.

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Use automation tools like m19 to optimize your Amazon PPC campaigns.

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