The Future of Amazon Ads: Sponsored ads and AMC

Level Up Your Amazon Ads Strategy with AMC Insights

Our 2025 ebook explores the biggest trends, features, and tactical insights you need to target smarter, optimize better, and drive growth across the entire customer journey—on and off Amazon.

  • The top 5 trends shaping Amazon Ads in 2025.

  • How AMC brings deeper audience insights to Sponsored Ads through advanced segmentation and behavior-based targeting.

  • Step-by-step guide to building and activating AMC audiences.

  • The right way to combine audience and placement bid boosts without overspending.

  • How to retarget high-value shoppers using multi-touch attribution and campaign funnel logic.

  • Common AMC use cases.

  • Limitations of current Sponsored Ads targeting, and what features advertisers are still asking for.
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Our articles on E-commerce and Amazon ads

Marketplaces and e-commerce are constantly evolving and you'll find in our latest guides all you need to know to make Amazon work for you.