Tarik Berrada Hmima

Tarik Berrada Hmima

Co-founder & CEO

Formerly Sr. Data Scientist at Criteo – Machine Learning Engineer degree, Telecom ParisTech graduate.

About 

Tarik Berrada Hmima

Formerly Sr. Data Scientist at Criteo

Machine Learning Engineer degree, Telecom ParisTech graduate.

‍

Articles By 

Tarik Berrada Hmima

View All Articles
Frugal Yet Powerful: Under the Hood of m19's AI Engine

Frugal Yet Powerful: Under the Hood of m19's AI Engine

Everyone claims AI. m19's CTO breaks down the real engine behind it: data isolation, daily retraining, and zero reliance on power-hungry LLMs.

Machine learning
Machine learning
10
 min read
Amazon DSP vs Sponsored Products: Why the Best Advertisers Use Both

Amazon DSP vs Sponsored Products: Why the Best Advertisers Use Both

Most Amazon advertisers hit a Search ceiling without knowing it. Here's how Amazon DSP and AMC work together to drive incremental revenue — with data from 56 advertisers.

Amazon Ads
Amazon Ads
6
 min read
How to Actually Read Amazon Ads Reports (And What to Do With the Data)

How to Actually Read Amazon Ads Reports (And What to Do With the Data)

Discover key reports like Search Term, Campaign, and Targeting reports to improve ACoS, reduce wasted spend, and scale your Amazon PPC performance.

e-commerce
e-commerce
8
 min read