We're excited to share some insights into the performance of both the North American and European markets vs. 2022.
Amazon Prime Day 2023 took place from July 11th to July 12th, 2023. We've compiled data from accounts in M19 platform, focusing particularly on analyzing the PPC ads performance during Amazon Prime Day in the European and North American markets.
In 2023, there was a positive trend in ACOS metric compared to Amazon Prime Day 2022. This suggests that marketers PPC strategies became more effective at generating sales while controlling ad costs.
While ACOS remained relatively stable, TACOS saw an increase post-Prime Day in 2023. Focus on refining post-Prime Day campaigns to manage advertising costs efficiently while maintaining competitive visibility.
Additional reading: Amazon Prime Day 2023: How To Adjust Your PPC Advertising and Avoid Mistakes?
ACOS and TACOS metrics experienced an increase during the Prime Day period in 2023. The USA experienced a more substantial advancement in sales performance.
The Canadian market has consistently maintained an ACOS of around 30%. The cost-effectiveness of advertising was somewhat diminished in 2023.
The United States remains the predominant market during Amazon Prime Day. And as the ACOS increases relatively high, there was growth in ad sales and total sales in the US. The United States and Canada markets showed diverse Amazon PPC ACOS trends during Prime Day. Post-pandemic market trends, competition and consumer behavior are causes of this versatility.
Additional reading: How to choose the right ACOS target for your Amazon PPC campaign
Europe's market is comparatively more profitable, at least in terms of ads cost-effectiveness, compared to North American markets.
Both France and Italy observed a reduction in ACOS, indicating enhanced ad efficiency.Newer or developing markets have the capacity to optimize advertising spend and generate favorable returns.
Across Europe, different countries showcased diverse Prime Day performances. Countries like The UK experienced an increase in ACOS on Amazon but slower increase in ad sales. In some European countries like Netherlands, robust post-Prime Day ad sales growth was evident
Additional reading: How TACOS can help your paid and organic sales?
There's no doubt that advertisers put in greater effort for the 2023 Prime Day. Looking ahead, advertisers will continue to seek more precise targeting and creative strategies to stand out in a competitive market.
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