Ultimate Guide to the Amazon Vine Program for Sellers and Reviewers

Ultimate Guide to the Amazon Vine Program for Sellers and Reviewers

Do you go through reviews to find the best product when shopping on Amazon? With millions of options available, do you ever feel overwhelmed by the volume of choices?

The Amazon Vine program offers a valuable service to both sellers and reviewers. Sellers gain access to a pool of established reviewers who can generate early reviews and valuable customer insights. Reviewers get to try exciting new products and contribute to a more transparent shopping environment on Amazon. So, whether you're a seller looking to boost your product visibility or a reviewer with a passion for sharing your thoughts, the Amazon Vine program might just be the perfect opportunity for you.

So this comprehensive guide delves into the intricate workings of the Amazon Vine program.

Understand the Amazon Vine Program

What is the Amazon Vine Program?

The Amazon Vine Program is a review incentive initiative that employs a hand-picked group of reviewers through Amazon to review new products. The program aims to provide valuable feedback to both Amazon customers and vendors. While it doesn't guarantee positive reviews, it can be a powerful tool for boosting sales and building trust with customers.

The purpose behind the program is to help sellers generate early reviews for their new products. Reviews from the Amazon Vine program have been shown to boost sales by up to 30%.

How does the Amazon Vine Program Work?

The way it works is relatively straightforward: Amazon Vine reviewers are carefully selected by Amazon and are required to leave unbiased and honest reviews. The program benefits both Amazon vendors and shoppers as it allows vendors to receive authentic and valuable reviews from verified purchasers, while shoppers can make informed purchasing decisions based on these reviews.

In addition, while Amazon does not charge specific fees for participation in the Vine program, sellers should consider the opportunity cost associated with providing free products to Vine reviewers. Instead of selling these products at full price, sellers are essentially providing them for free in exchange for reviews. Sellers should weigh the potential benefits of receiving valuable feedback and increased exposure against the costs of participating in the program.

Benefit of Amazon Vine for Sellers and Reviewers

The Amazon Vine program offers a unique ecosystem that benefits both sellers and reviewers. Let's delve into the specific advantages each party enjoys:

Benefits for Sellers:

  • Credible Reviews: Vine reviewers are established Amazon users with a history of writing insightful reviews. Their reviews carry more weight with potential customers compared to reviews from unknown users.
  • Increased Visibility: Having a pool of high-quality Vine reviews can significantly boost your product's ranking in Amazon search results. This translates to increased product visibility and potentially more sales.
  • Valuable Customer Insights: Vine reviews often provide in-depth feedback on your product's strengths and weaknesses. This feedback can be invaluable for product improvement and future marketing strategies.
  • Early Reviews for New Products: The Vine program is particularly beneficial for launching new products. Generating initial reviews helps overcome the hurdle of having no reviews and can attract early adopters.

Benefits for Reviewers (Vine Voices):

  • Free Products: Vine reviewers receive free products to test and keep in exchange for an honest review. This allows them to try new and interesting items they might not otherwise have access to.
  • Enhanced Reviewer Status: Being a Vine Voice is a badge of honor within the Amazon reviewer community. It signifies your expertise and elevates your reviewer status.
  • Shape Consumer Decisions: Vine reviewers play a crucial role in influencing purchasing decisions on Amazon. Their reviews can help others discover valuable products and make informed choices.
  • Early Access to New Products: Vine reviewers often get access to new products before they're widely available. This allows them to stay ahead of the curve and experience the latest offerings.

Eligibility of the Vine Program

Seller Requirements

To be eligible for the Amazon Vine Program, sellers must meet specific criteria set by Amazon. These criteria include maintaining a positive reputation as a seller on Amazon, offering products that meet certain quality standards, and fulfilling specific product requirements such as brand registry, number of reviews, FBA offer condition, product category, availability, and customer demand.

  • Have a Sellers Account: You must be a registered seller on Amazon Seller Central and have a Professional Selling plan. Individual Selling plans are not eligible for Vine.
  • Registered on Brand Registry: Your brand must be enrolled in Amazon's Brand Registry. This program helps protect your brand trademarks and ensures you're the authorized seller of your products.
  • Product Reviews: Your product should ideally have fewer than 30 reviews already. Vine aims to generate initial reviews for new or less-reviewed products.
  • Inventory: You must have sufficient inventory to fulfill requests from Vine reviewers.
  • Product Details: Your product listing page must have all the essential details, including a high-quality image, accurate title, and a comprehensive description.
  • Product Restrictions: "Adult" products, digital software, and applications are not eligible for the Vine program.

Reviewer Qualifications

The Amazon Vine program maintains strict criteria for reviewers' eligibility to uphold the integrity and objectivity of the review process.

Reviewers are evaluated based on various qualifications, including their reviewer history and helpfulness of past reviews. Those who have consistently provided valuable and insightful feedback through their reviews are considered prime candidates for participation in the program.

Amazon also takes into account the overall helpfulness of a reviewer's past reviews within its community. Reviewers who have demonstrated a commitment to offering constructive and informative insights into products are more likely to be selected as "Vine Voices" within the program.

By considering these qualifications, Amazon ensures that only experienced and reputable reviewers contribute to the curated review process of the Amazon Vine program, maintaining its credibility and value within the e-commerce ecosystem.

Joining As a Seller

How to Enroll in Amazon Vine Program?

The enrollment process for the Amazon Vine Program involves several steps that sellers need to follow diligently to ensure successful participation.

Step-by-Step Guide

  1. Head to Seller Central: Log in to your Seller Central account and navigate to the Advertising tab.
  2. Locate Vine: Within the Advertising options, you should see a section or button labeled "Vine" or "Vine Enrollment." If you're brand registered and meet the criteria, you'll have access to this feature.
  3. Start Enrolling Products: Click on the "Vine" option and follow the on-screen prompts. You'll likely be able to search for your products by ASIN (Amazon Standard Identification Number) to begin enrollment.
  4. Choose Units per Product: Decide how many units of each product you're willing to provide to Vine reviewers. Remember, there's no guarantee they'll write a review, but offering more units increases your chances.
  5. Review and Submit: Double-check your selections and confirm the number of units you're offering for each product. Once satisfied, submit your enrollment request.

After registration, you can check your registered products and their status on the Vine control panel. You can cancel or modify your registration anytime, except once a Vine Voice has applied for your product, then you can't change it anymore.

Usually, shortly after registration, a Vine Voice will apply for your product and post a review within 15 days of receiving it. You can see these reviews on your product page with a green "Vine Customer Review" label. You can also check these reviews through the seller's backend or via email.

How Much Does It Cost to Enroll in Amazon Vine for Sellers?

There's no enrollment fee for sellers to participate in Vine. However, there is a cost involved. Sellers provide their products free of charge to Vine reviewers in exchange for their honest reviews.

Here's the breakdown:

  • There's no upfront fee to join Vine.
  • Sellers pay a per-product fee based on the number of units they want to make available for Vine reviewers. This fee is charged once per parent ASIN (product), seven days after the first Vine review appears.
  • The cost per ASIN varies depending on how many units you offer:
    • 1-2 units: $0
    • 3-10 units: $75
    • 11-30 units: $200

How many Reviews can Sellers get from Vine?

Amazon Vine allows a maximum of 30 reviews for each product identified by its Amazon Standard Identification Number (ASIN). This means, in the best-case scenario, you could get up to 30 reviews for a single product.

Tips to Maximize Reviews Number:

Here are some strategies to increase your chances of getting closer to the 30-review maximum:

  • Offer a Variety of Products: Cater to diverse reviewer interests within your brand or category.
  • Consider Product Pricing: The per-product fee increases with the number of units offered. Find a balance between cost and maximizing reviewers.
  • High-Quality Product Information: Entice reviewers with detailed descriptions, clear images, and any relevant information about your product.

Joining As a Reviewers

How do Reviewers get invited to Vine on Amazon?

Receive the Invitation

As a potential reviewer, you won't be directly applying to Vine. Instead, Amazon identifies reviewers based on their past review history. They look for reviewers who consistently write insightful and helpful reviews across various products.

Once you have met the criteria and Amazon recognizes your potential as a valuable reviewer, you may receive an invitation to join the Amazon Vine program. If selected, Amazon will send you a personalized invitation outlining the next steps to become a Vine member. It's essential to carefully review the details provided in the invitation and follow the instructions to accept your membership in the program.

Write Helpful and Informative Reviews

As an Amazon Vine reviewer, your primary focus should be on delivering reviews that offer valuable insights and experiences to fellow shoppers. When crafting your reviews, strive to provide detailed and comprehensive feedback that encompasses both the positive aspects and any potential drawbacks of the product. This balanced approach ensures that your reviews are informative and assist other customers in making well-informed purchasing decisions.

By including both pros and cons in your reviews, you contribute to creating a transparent and authentic shopping environment on Amazon. Your goal is to offer genuine perspectives that help consumers evaluate products effectively, thereby enhancing their overall shopping experience.

Do Vine Reviewers Get Paid?

No, Vine membership doesn't involve any direct payment. Vine Voices receive free products to review and keep. The program itself is considered a perk for being a top reviewer on Amazon.

Does it cost to be an Amazon Vine Reviewer?

No, there's absolutely no cost involved in being an Amazon Vine reviewer. In fact, it's considered a perk for being a top reviewer on Amazon! Vine Voices (reviewers) receive free products to review and keep.


In conclusion, the Amazon Vine program stands as a pivotal platform facilitating a symbiotic relationship between sellers and reviewers. This unique initiative fosters an environment where sellers gain amplified product visibility and enhanced credibility through authentic reviews, while reviewers access high-quality products for evaluation.

The ongoing collaboration between sellers and reviewers within the Amazon Vine program is set to drive continuous improvement in product quality, customer experiences, and overall marketplace dynamics. With its unwavering commitment to authenticity and transparency, the program is positioned to remain a cornerstone of trust and reliability within the e-commerce landscape.


What is Amazon Vine Program?

Amazon Vine Program connects top reviewers with new products! Reviewers get free items to test in exchange for honest reviews. Sellers gain valuable feedback and early reviews to boost product visibility. It's a win-win for both!

Is the Amazon Vine Program Still Available?

Absolutely yes! The Vine program remains an active tool for sellers on Amazon. It's a valuable resource for generating reviews from credible sources, helping customers make informed purchasing decisions.

Does Amazon Vine give free products?

Yes, that's the core benefit of being a Vine reviewer!  When selected for a product, Vine Voices receive a free item to test and write an honest review about. This allows them to try new products and share their experiences with the Amazon community.

How many ASINs can Sellers enroll in Vine?

You can enroll up to 200 ASINs (product identifiers) at a time, allowing you to strategically choose products across your brand or line.

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Xuan Xie
April 25, 2024
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