IPHONE 11 CASE: A DRAMATIC CHANGE IN SEARCH PATTERNS

The story of this little iPhone case perfectly illustrates the dramatic changes we’ve seen in consumer behaviours over the last four weeks.

iPhone 11 case has long been one of the most searched for products on Amazon.com. It’s been ranked number one since the beginning of the year. And then, something happened. A deadly pandemic spread over the world, engaging all countries in a global crisis whose magnitude remains difficult to comprehend.

The story of this little iPhone case perfectly illustrates the dramatic changes we’ve seen in the consumer behaviors over the last four weeks. It has fallen to the 36th rank last week, while “n95 mask” and “hand sanitizer” were competing for the first place. With the Covid 19 crisis forcing people to stay home, the ecommerce platforms are an interesting reflection of what people have in mind.

Here is the first searched term on Amazon in the US and in European countries heavily impacted by the sanitary crisis.

Italy: mascherine (mask)

Spain: gel desinfectante manos (hand sanitiser gel)

France: gel hydroalcoolique (hand sanitiser gel)

Germany: toilettenpapier (toilet paper)

UK: hand sanitiser gel

US: toilet paper

Ironically, it seems only two countries believe shit happens.

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