Discover expert selling tips and strategies to prepare for Amazon Black Friday success. Stay ahead of the BFCM competition with our comprehensive guide.
As an Amazon seller or retailer, are you prepared for the upcoming shopping festival? Amazon, the world's largest e-commerce platform, triggers a sales storm every Black Friday. For sellers hoping to make a significant impact on this day, understanding Amazon advertising strategies and rules is crucial.
Over the years, Amazon has launched various promotions on Black Friday, drawing countless consumers looking for their desired products. Statistics show that many sellers even surpass their annual sales on this single day. This year, with the continuous growth of online shopping, Amazon's Black Friday sales are expected to reach new heights.
So, as an Amazon seller, how should you adequately prepare for this day? Don't worry; we've got you covered. We have prepared a series of professional tips and strategies about Amazon's Black Friday to help you achieve outstanding performance during this shopping season.
What steps should you take to ensure you're ahead of the game for the 2023 holiday season? The following guide will help you gear up for Black Friday and Cyber Monday.
Your Amazon product detail page (also known as your Amazon product listing) is the space where customers explore and decide to purchase your product. It's crucial to have comprehensive information about your product on this page, including the title, bullet points, description, images, and more.
During Black Friday, it's crucial to closely monitor competition when running Amazon PPC ads.
Use keyword tracking tools like m19 Keyword Tracker to monitor rankings. m19's Keyword Tracker provides accurate data, helping you identify the best keywords, optimize product listings, boost sales, and control the frequency and intensity of your presence in search results. Additionally, it allows you to view accurate data on organic and sponsored sales, control advertising costs, and discover competitors' keyword strategies. By combining these tools and strategies, consider increasing your budget and bids, continuously learning new strategies, adapting to market changes, or collaborating with Amazon advertising experts.
To achieve optimal results from your PPC advertising campaigns, consider the following strategies:
As Black Friday approaches, click-through rates, conversion rates, and conversion counts all gradually increase. Amazon sellers begin market research two weeks in advance to ensure they don't miss out on this annual sales opportunity. At the same time, consumers evaluate various products and brands during this period, collecting potential discount information in preparation for shopping. During this time, you should utilize Amazon's advertising product suite to attract consumers who are browsing or searching on Amazon, enticing them to explore, discover your brand and products, and make purchases.
The three phases—Preparation Phase, Peak Week, and Post-Peak Phase—of advertising campaigns during Black Friday have distinct differences in objectives, focused metrics, and methods.
Preparation Phase (2-4 weeks before the peak week):
Post-Peak Phase (2-4 weeks after the peak week):
According to Amazon's survey, 53.2% of customers are concerned that the products they want will be out of stock, so they might switch to other brands and products. This means that if sellers don't have sufficient inventory, they might lose this segment of customers.
Therefore, FBA selles need to ensure that your inventory arrives at Amazon before the critical shopping dates, so you can guarantee ample stock during high sales seasons like Black Friday and Cyber Monday. To maintain sufficient inventory, establishing a good working relationship with suppliers and placing orders in advance is key. Given potential production and shipping delays, it's crucial to prepare ahead of time. As an Amazon seller, understanding the capacity limits of various FBA storage types, such as standard size storage, oversized storage, and apparel storage, will help you plan inventory replenishments better.
Offering free shipping during Amazon Black Friday can be a strategic move for Amazon sellers. Many sellers offer promotions during Black Friday, and free shipping can give you an edge over competitors who don't offer the same perk. But whether it's "better" depends on several factors.
Minimum Purchase Requirement: Instead of offering free shipping on all items, consider offering it on orders over a certain amount. This can increase the average order value.
Factor Shipping into Product Price: Slightly increase the product price to cover the shipping cost, so you're effectively offering "free" shipping without hurting your profit margin.
Limited Time Offer: Offer free shipping as a limited-time promotion, creating urgency for customers to buy.
Free Shipping on Select Items: Instead of offering free shipping storewide, provide it on specific items where the profit margin allows for it.
Are you looking to amplify your Amazon footprint and boost your sales? m19 provides complimentary Keyword trackers, ACoS management and PPC services to elevate your product listing, visibility, and revenue. Additionally, our PPC customer team will guide you to mastery as an Amazon seller.
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